About ADALA PR
ADALA PR Agency LLC is a Detroit-based boutique public relations firm dedicated to amplifying voices that often go unheard and driving meaningful social change. Founded by movement journalist and communications strategist, Rasha Almulaiki, ADALA PR specializes in media relations and advocacy-driven storytelling.
At the heart of ADALA PR’s mission is a commitment to supporting organizations and movements that champion community work rooted in the betterment of self and others. From grassroots initiatives to established organizations, ADALA works with various clients to tailor strategies that create authentic, impactful narratives and resonate with diverse audiences. Such clients include, but are not limited to:
BIPOC
LGBTQ+
Immigrant
Incarcerated communities
Charity foundations
Cultural advocacy
Education organizations
With a deep understanding of both governmental and community-run communications, ADALA PR bridges the gap between powerful institutions and grassroots voices. Whether securing media coverage, crafting strategic messaging, or navigating crisis communications, the agency helps clients build meaningful connections and amplify their impact.
ADALA PR takes pride in its collaborative approach, offering personalized services that reflect each client’s unique goals. By prioritizing accessibility, the agency works to provide effective communication strategies, regardless of financial resources.
Driven by the belief that storytelling can inspire real change, ADALA PR Agency is more than a public relations firm —it’s a partner for those committed to bringing their vision to life.
Meet Rasha Almulaiki
Founder & Principal Publicist
Rasha Almulaiki is the founder and principal of ADALA PR Agency LLC. With a career that spans across numerous industries grounded in journalism, public relations, and global engagement, Rasha brings a unique perspective to storytelling and advocacy.
Before starting ADALA, Rasha spent years building her expertise in journalism and public relations. As a movement journalist, her work appeared in publications like The Michigan Chronicle, Metro Times Detroit and The Arab American News, where she focused on stories about race, gender, community, and politics. She later took her skills into the public sector as a media relations manager for the City of Detroit Mayor’s Office, handling communications for initiatives in mobility innovation and sustainability.
Prior to her work in journalism and PR, Rasha served as the Program Director at Global Ties Detroit, where she created and managed programs for hundreds of international delegations. She worked closely with Detroit leaders across political, social, educational, religious, and media fields, building connections between the city and global communities.
At ADALA PR, Rasha combines her background in storytelling, strategic communication, and relationship-building to help clients amplify their messages and make a lasting impact. She’s passionate about empowering organizations and movements to create a more just and equitable world.
Q & A with Rasha
What do you love most about working in public relations?
Having the honor of holding and sharing clients' stories, which are often steeped in complicated growing pains and liberation journeys. I love connecting these stories to the larger community, crafting messages that drive social awareness and influence policy to address systemic oppression. What drew me to journalism—and continues to fuel my work in PR—is speaking with people, learning about their lives, opinions, and experiences under different circumstances. Those conversations are the heart of everything I do.
What has shaped your practice in communications?
Storytelling has always been my foundation. Words have meaning—they’re symbols that connect us, teach us how to relate to one another, and help us communicate experiences. Movement journalism, in particular, has guided me with a principled approach to holding people’s accounts with care. It’s taught me how to navigate stories of trauma, resilience, and the many layers of human experience with sensitivity and purpose.
What have you learned about movement journalism practice?
That it’s about more than reporting—it’s about inspiring action, or as John Lewis said, creating “good trouble.” Movement journalism is messy, rarely linear, and often requires peeling back layers of truth. It’s about making people uncomfortable in productive ways and pushing conversations that lead to real change.
Best movie you've seen recently that still resonates with you?
Interstellar. I know I’m late to the game, but I saw it earlier this year, and it’s stayed with me. The movie’s vivid exploration of human survival, the 4D theory of space and time, and the way it shows how deeply we’re connected was incredible. It’s a story about how we create meaning and survival through each other—it’s both haunting and hopeful.
Latest bop?
"Lovers Rock" by Sade. It’s timeless.